OP | Office of Possibilities: Multi-disciplinary Design Studio

Design Discipline

Office of Possibilities: Multi-disciplinary Design Studio

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Office of Possibilities: Multi-disciplinary Design Studio

Office of Possibilities creates objects and spaces based on well-informed strategic ideas

M.A. Baytaş

Nov 27, 2021

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OP.™ – short for Office of Possibilities – is a multi-disciplinary design studio that creates objects and spaces based on well-informed strategic ideas. Their competences span architecture, art direction, exhibition design, industrial design, brand strategy, graphic design and innovation strategy.

I've been following them since they moved into their Gothenburg studio, in the same building where I was living at the time. Since then, they have built a formidable portfolio of projects involving brand identity, product design, architecture, exhibition design, and more; with clients such as Volvo, Ikea, H&M, Voi Scooters, and Elektron Music Machines.

For this conversation, I went back to my old neighborhood and sat down with co-founders Petter Hillinge and Caspar Andrén. We talked about their personal journeys that led to owning a design studio together; how they grew their company 100% during a pandemic (partly due to their experience in functioning as a remote, distributed team); how they communicate, sell, and execute truly multi-disciplinary work; the great designers that they have learned from; the tensions between business and creativity; and other topics that shed light on their practice of design.