Lazy: Web and Brand Masterclass
Deep dive in typographic layout systems and competitive differentiation through brand identity
Supported by:
Baked Graphics: amazing 3D video mockups
Daylight Computer: the healthiest computer
Framer: the best website builder for designers
ProtoPie: the best hi-fidelity interface prototyping tool
Our first Masterclass takes a look at Lazy, a new note-taking software startup.
We analyze the entire UX flow of meeting the product for the first time and signing up.
Highlights
How Lazy implemented classic graphic design knowledge to create a compelling modern landing page design
The 8 Typographic Systems and how they are used in web design
Good design for competitive advantage: effective information delivery
How Lazy uses animations keep attention
Where and how to use (and not use) scroll hijacking
How to deploy highly interactive web designs to the web
How Lazy distinguishes itself from competitors with unique brand identity design
Resources Used
Typographic Systems by Kimberly Elam